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Synergy Events US Open Activation Recap...And a Miss America Sighting!

US Open Activation with a Miss America Sighting

For the past 17 years, Synergy Events has created hundreds of tennis activation events surrounding the US Open, either on the grounds at Flushing Meadows or throughout Manhattan.

Executed on behalf of official US Open partners or for friends of the tennis industry, these events have showcased the game of tennis. Over the years, Synergy has shut down Times Square for a Federer-Nadal match, created tennis interactives for Nike for the opening of Arthur Ashe Stadium and executed dozens of celebrity and consumer events at Grand Central Terminal.

The 2009 US Open was no different, as brand leaders called on Synergy to execute their integrated, experiential tennis events.

As you know if you are a regular reader of Synergy101, the USTA retained Synergy Events to create and execute SmashZone, the premiere fan interactive in tennis. Thousands of fans of all ages enjoyed state-of-the-art tennis activities each day of the tournament at the US Open.

To promote the US Open, the tennis industry and its partners, Synergy also rolled out custom tennis courts for American Express, Fox News, Tennis Channel and Longines for their events at the tournament or in New York City.

Also, our president Peter Hurley serves on the International Tennis Hall of Fame Board and is the Auction Chair for the annual Legends Ball, billed as the Social Event of the US Open. Several Synergy staffers volunteered their time on September 11 to make the event a huge success, as more than $160,000 was raised for the International Tennis Hall of Fame.

Part of what we're sure was a rough assignment for Peter before and during the the star-studded event was hosting Miss USA Kristen Dalton, who was a special guest at the US Open and the Legends Ball.

At the tournament, Peter is enjoying a moment with his wife Paula (far right), Miss USA and Lucy S. Garvin, Chairman of the Board and President of the USTA.