Topps and Stronger Than the Storm Recognized with Pyramid Awards

BASKING RIDGE, NJ (June 18th, 2014) – The 24th Annual Pyramid Awards hosted by the Public Relations Society of America – New Jersey Chapter, honored the Topps’ Kicks Off the return of Baseball and The Stronger than the Storm Campaign’s official Grand Reopening of the Jersey Shore with two Pyramid Awards.


“The Jersey Shore’s Grand Reopening: a 130-Mile Ribbon-Cutting Ceremony” received a Pyramid in the Special Events category and Topps’ Return of Baseball received an award in the Media Relations category.


“These campaigns allowed us to launch two World Record Breaking events on behalf of Coyne PR and MWW while making an important impact on our local communities. Both events required unique solutions, teamwork, ingenuity and an incredible attention to detail,” said Peter Hurley, President of Synergy.  We thrive on collaborating with our clients on these types of projects and the challenges they present”.

With more than 12,000 volunteers and residents in attendance in 14 different Shore communities spanning the 130-mile shoreline, Synergy and MWW helped launch the official reopening of the Jersey Shore for business after the destruction of Hurricane Sandy, by creating the World’s Longest Ribbon Cutting Ceremony (over 5.51 miles long). The event also launched the TODAY Show Summer Concert Series, featuring the band “FUN” with an appearance by Governor Chris Christie live from Seaside Heights, NJ.  


To generate buzz and unveil the launch of the 2013 Topps Baseball Series 1 cards, Coyne PR and Synergy collaborated to break a World Record for the World’s Largest Baseball Card (more than 5,000 square feet). MLB player, Prince Fielder alongside 75 Lakeland City Little Leaguers helped to unveil the card, generating widespread media coverage.

Established in 1989, the awards competition is open to all public relations professionals in NJ who implemented or completed qualifying public relations campaigns or single items in calendar year 2013. Awards are judged by a panel of public relations peers and are evaluated on research, planning, execution and demonstrated results as well as the effective use of budgets and resources.

The New Jersey chapter of PRSA was founded in 1960 and represents business and industry, counseling firms, government, associations, hospitals, schools, professional services firms, and nonprofit organizations. Its parent organization, PRSA, was chartered in 1947, and is the world’s largest public relations professional organization, with more than 21,000 members organized into 110 chapters and 10 districts nationwide. In addition, there are more than 10,000 students who are members of the Public Relations Student Society of America (PRSSA) at colleges and universities here and abroad. PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion dollar global public relations profession. We also advocate for greater understanding and adoption of public relations services, and act as one of the industry’s leading voices on the important business and professional issues of our time.