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Tim McGraw Launches Duracell® Quantum with One Million Battery Donation

Tim McGraw helps launch Duracell Quantum battery with donation

NEW YORK CITY (August 15, 2013) - On August 15th, Duracell® announced the launch of Duracell Quantum, the world’s most advanced alkaline battery with unbeatable, long-lasting power, and its biggest innovation since CopperTop. With its revolutionary Hi-Density Core™ and proprietary PowerCheck™ power indicator, the distinctively red and copper Duracell Quantum has been engineered to deliver the performance consumers demand.

To celebrate the launch of Duracell Quantum, Duracell is donating one million Quantum batteries to first responders across North America. Duracell recognizes that the heroes who protect our families and communities need these batteries to power their critical devices. This donation ensures that they are equipped with the most advanced battery in the world.

Duracell announced the million battery donation with award-winning entertainer, Tim McGraw, who hosted the new Quantum Heroes video series and joined the launch event in New York City with the FDNY and the FDNY Foundation.