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Synergy Named It List Top 100 Agency

Synergy Named to Event Marketer Top 100 It List

OCEAN, NJ (June 26th, 2014) - Synergy, a full-service, independent experiential marketing firm has been named a Top 100 agency by Event Marketer magazine for the seventh year in a row.

According to Event Marketer, experiential marketing is a pretty exciting space to be in right now, and it’s not just because they think so. Recent data from the 2014 EventTrack study, a joint effort between the Event Marketing Institute and Mosaic, reported that experiential budgets are expected to rise with 65 percent of brands saying that the increase is coming directly from other parts of the marketing mix. The report reveals that consumers are more motivated than ever to make purchase decisions based on live experiences, with more than half (54 percent) purchasing products promoted at events.

 

The Event Marketer editorial team sought to find event marketing agencies that have “an ability to scale up or down, reinvent themselves to better serve their clients and the market and produce more intimate and highly targeted programs that leverage every type of media and technology.”

 

“We are thrilled to be recognized as a Top 100 Agency for the seventh year in a row,” said Peter Hurley, President of Synergy.  “Only a few special teams have won a championship seven years in a row, including the John Wooden led UCLA Bruins and the Boston Celtics and it’s a testament to our clients and the hard working individuals at Synergy who are responsible for making it happen.”