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Pure Leaf™ Iced Tea Partners with Gail Simmons to Bring Fresh Produce to Communities Nationwide with “Share the Love of Leaves” Program 

NEW YORK CITY (May 28th, 2014) - Pure Leaf™ Iced Tea, a product of The Pepsi Lipton Tea Partnership, proudly announced today it is continuing its partnership with Gail Simmons, TV personality and Special Projects Director at FOOD & WINE magazine, to support the campaign's mission of bringing fresh fruits and vegetables to communities nationwide. Through the brand's "Share the Love of Leaves" program, Pure Leaf fans can get involved and make a difference in their communities by helping the brand donate up to $150,000 total to Wholesome Wave, a nonprofit that focuses on making fresh, healthy, locally grown food affordable and accessible to all.  

Simmons brought the brand's mission to life during the "Love of Leaves" media luncheon in New York City on Wednesday, where she demonstrated and prepared dishes that highlighted the fresh tastes of the season with produce from farmers markets.

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"Although all food can be beautiful, shopping at my local farmers market is where I find some of my favorite, fresh ingredients that lead to great-tasting and nourishing dishes," said Simmons. "Thanks to Pure Leaf's support of Wholesome Wave, we're able to help bring these fresh foods and real experiences to communities in need across the country."

The center of the "Share the Love of Leaves" program is Pure Leaf's newly launched Tumblr page (www.TheLoveOfLeaves.com), which will serve as a destination for fans to follow the program and experience the brand's passion for realness through recipes, household tips, DIY projects and daily inspiration all while keeping an eye on how the donations add up through the summer.

Consumers can "Share the Love of Leaves" on social media to trigger a donation and support the mission. For every social engagement from fans on Pure Leaf’s Facebook or Tumblr, and use of #loveofleaves hashtag on Instagram and Twitter, Pure Leaf will donate an additional $1, up to $50,000, for a grand total donation of $150,000. This will help provide 100,000 pounds of locally grown fresh fruits and vegetables for communities nationwide.

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To learn more about Pure Leaf, visit www.TheLoveOfLeaves.com.