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Pampers Love Sleep Play Campaign Launched at Grand Central Terminal in NYC

Pampers Love Sleep & Play launch at Grand Central Terminal in NYC featured 3D Projection Mapping

NEW YORK CITY (August 21, 2013) – Synergy recently teamed up with client Citizen Paine and Pampers to help create the first campaign launched by babies. The experiential event for the media and consumers was held in Vanderbilt Hall at Grand Central Terminal to kick off the brand’s global Love, Sleep & Play campaign.  

The highlight of the event was a 3-D projection video containing photos of babies from around the world. More than 30,000 photos were submitted by fans of the brand through Pampers’ social media pages. Those images were utilized to create a stunning, fun video to celebrate the unique ways that babies love, sleep and play.

Alongside the babies and parents at the event were expecting mother, Jennifer Love Hewitt and TV host and mom, Jacqueline Bracamontes.

Pampers is the world’s top-selling brand of baby diapers. To find out more about Pampers and the Love, Sleep & Play campaign visit their website at www.pampers.com or their Facebook page at www.Facebook.com/Pampers.

This Grand Central Terminal event was the latest PR launch that Synergy has planned and executed at the iconic New York City venue. Among many others, Synergy has executed events in Vanderbilt Hall at Grand Central for Callaway, the New York Knicks, Golf Digest, Oral-B and HSBC.