Nerd HQ Completes Successful Week in San Diego with Support From Johnson & Johnson

Johnson and Johnson space at Nerd HQ during Comic Con 2016

For the sixth consecutive year, the Nerd Machine, co-founded by actor Zachary Levi, brought its popular NERD HQ event to San Diego Comic Con.  NERD HQ is designed to provide a setting for the community to connect and enhance their Comic Con experience, and this year featured a new sponsor in Synergy client Johnson & Johnson.


Held at the New Children’s Museum and benefitting Operation Smile, NERD HQ continued its popular “Conversations for a Cause” panel series, which gave fans the opportunity to engage with some of their favorite celebrities.  NERD HQ featured more than 160 hands-on gaming experiences, parties and a new virtual reality gaming lounge. 

As part of its activation, Johnson & Johnson, which is also a partner of Operation Smile, merged
its popular “Donate a Photo” app with NERD HQ’s “Smiles for Smiles” campaign.  J&J had photo stations within the NERD HQ experience, where people could have their picture taken (sometimes with a celebrity attendee) and then for every photo that was uploaded a donation was made by J&J to Operation Smile.  Synergy was engaged to design the experience and manage J&J’s on-site presence.

“Johnson & Johnson is a partner we’ve never had before,” said Levi in an interview with Hypable.  “It’s a perfect partnership because they’ve already worked with Operation Smile…I was like ‘Hey, listen guys! We do photos for charity, you do photos for charity, why don’t we put all this together.’”