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M&M’S® Puts a Nutty Twist on Traditional Soccer Ball

LOS ANGELES, CA (April 27, 2014) - Imagine a soccer ball that’s bright yellow, oblong in shape, and totally nutty. That’s M&M’S® Brand M-Ball™– and thanks to M&M’S, now consumers can win one of their own. M-Ball, already a sensation in Europe, can be dribbled, passed, kicked and tossed – but the unmistakable M&M’S Peanut shape adds an extra level of fun and unpredictability to every bounce of the ball.

“The arrival of M-Ball continues the momentum of our ‘Year of Peanut’ campaign and puts a peanutty spin on one of the world’s favorite sports,” said Seth Klugherz, Senior Director, M&M’S Brand Chocolate Candies. “The special qualities of M-Ball make it one of a kind, which is a great reflection of our brand since only 1 in 100 peanuts are lucky enough to be an M&M’S Peanut.”

M&M’S is offering fans two different ways to get their hands on an M-Ball. They include:

  • In-Store: Retailers across the country will feature "Win an M-Ball" displays with instant-win snap-tags. Fans can use their smartphone to scan the snap-tag for a chance to win an M-Ball.

  • Online: For additional chances to win, fans can also visit the M&M'S® USA Facebook page (www.facebook.com/mms) to enter the M&M'S® Brand M-Ball(TM) Instant Win Game.

To put the M-Ball to the ultimate test, M&M’S enlisted professional soccer players from the LA Galaxy and the Philadelphia Union to try their hands – or feet in this case – at performing traditional soccer skills with the uniquely shaped M-Ball at. The result is a series of fun online videos, which can be viewed on the brand’s Facebook page.

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Fans also had the opportunity to meet and interact with Dan Gargan, Leonardo, Juninho and Marcelo Sarvas of the LA Galaxy at the M&M’S M-Ball field at Fiesta Broadway on Sunday. M-Ball is the latest exciting effort in the brand’s “Year of Peanut” integrated marketing campaign, a yearlong effort to showcase the irresistibility of M&M’S Peanut. The brand kicked off the year with a star-studded event on New Year’s Eve in Atlanta – the unofficial peanut capital of the nation – and launched a humorous online video series called the “Search for the One,” which starred actor and comedian David Koechner as an eccentric explorer searching for the “perfect peanut.” The “Year of Peanut” campaign also featured a fully integrated push behind the Super Bowl XLVIII spot that included a humorous trailer and social media campaign fueled by Yellow and his fellow M&M’S spokescandies. 

To learn more about the M-Ball and to enter the online instant-win game, visit www.facebook.com/mms.

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