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Luvs® Diapers Launches #LuvsLeakFreeHoliday Program with Donald Faison

New York, NY (December 9th, 2014) – Synergy and Citizen Relations partnered together to assist Luvs® with a “Leak-Free” holiday media event with celebrity dad and actor, Donald Faison dressed as Santa at the Children’s Museum of Manhattan.  

Parents and their children had the opportunity to celebrate the season with a holiday keepsake as they sat on Donald’s (Santa) lap, took photographs and put Luvs’ new NightLock™ diapers to the test. 

“As a father of a toddler and with a little one on the way, I know first-hand how hectic the holiday season can be, so not having to worry about diaper leaks is a holiday miracle in itself,” said Donald Faison. Parents and their children had the opportunity to celebrate the season with a holiday keepsake as they sat on Donald’s (Santa) lap, took photographs and put Luvs diapers to the test. 

As part of the “Leak Free” program, individuals can view the brand’s “Will It Leak Santa Suit” videos via their social media channels and help donate diapers to children in need through Children’s Miracle Network Hospitals. The “Santa Suit” video shows how Luvs with NightLock™ helps to celebrate and preserve one of the most iconic holiday moments – a photo on Santa’s lap – by keeping wetness away from holiday outfits and Santa’s suit. 

To turn views into diapers for the Children’s Miracle Network Hospitals, please visit: http://www.youtube.com/watch?v=lFQTe9K7ZHY&list=UU4pyk3jfHEcOAPxG18lKLag

About Luvs®
Luvs diapers are proud to be called the “official diaper of the experienced mom.” With ultra leakage protection and a money-back guarantee, Luvs with NightLockTM provides premium features for less cost. Luvs diapers are available in sizes newborn through 6, and along with Luvs wipes, can be found at mass, discount and grocery stores where baby care products are sold.

For more information on Luvs diapers, visit https://www.luvsdiapers.com or the brand’s social media channels on Facebook (https://www.facebook.com/luvsdiapers), Twitter (https://www.twitter.com/luvs) and YouTube (https://www.youtube.com/luvsdiapers). 

About Children’s Miracle Network Hospitals
Children’s Miracle Network Hospitals(R) raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children’s Miracle Network Hospitals has raised more than $5 billion, most of it $1 at a time through the charity’s Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit’s mission to save and improve the lives of as many children as possible. Find out why children’s hospitals need community support, identify your member hospital and learn how you can Put Your Money Where the Miracles Are, at CMNHospitals.org and facebook.com/CMNHospitals.