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Keurig Launches Next-Generation 2.0 Platform in New York City

Keurig 2.0 Launch in NYC

NEW YORK, NY (June 25th, 2014) - Keurig Green Mountain unveiled its next-generation home brewer, Keurig 2.0, at a press event at Dia 545 art gallery in Chelsea. Set to hit the market in September, the new system, which encompasses three models (the K300, K400 and K500) combines Keurig’s long-established single-serve brewing system with the ability to brew carafes of coffee and other beverages.

 

Brian Kelley, president and CEO of Keurig Green Mountain, said the Keurig 2.0 emerged from consumer research the company had conducted regarding coffee preferences. “They told us they wanted the ability to brew both single-serve and carafe sizes,” Kelley said in an interview with HFN. “So we decided to do this about a year ago. The technology had been developing for years. It’s all about giving consumers what they ask for.”

Kelley welcomed press members attending the event to experience the new brewer "live and in person" by visiting a series of interactive stations.

 

Tom Novak, KGM's vice-president of beverage R&D, guided participants through a taste test, comparing and contrasting brew-over-ice beverages for the 2.0 brewer. Taste-testers rated the drinks using iPad stations running the same software used at KGM's consumer test center in Waterbury, VT. Green Mountain plans to take the 20 iPads on the road to conduct similar tastings with consumers at high-traffic venues like malls.

 Keurig 2.0 Launch

Guests also had the opportunity to explore the quality and nuances of several Keurig 2.0 coffees in a cupping session led by Lindsay Bolger, KGM's vice-president of coffee sourcing and excellence. Rounding out the event was the chance to take a virtual trip through the inside of a Keurig 2.0 brewer by sitting in a virtual-reality pod.

The Keurig 2.0 line will range in price from $139.99 to $189.99. It will be available for all of Keurig’s current customers and the line will replace Keurig’s current line of brewers at retail over the next 18 months, Kelley said.

 

For more information about the Keurig 2.0 brewer visit http://www.keuriggreenmountain.com/.