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FC Bayern and GPS Partner on US Youth Soccer Initiative

NEW YORK, NY (November 12th, 2014) – FC Bayern Munich and Global Premier Soccer (GPS) have announced an extensive partnership that will bring Bayern’s famed Youth Academy to more than 55,000 kids in the United States. The grassroots initiative is the next step in FC Bayern’s commitment to engage the wider US soccer community. It will bring its youth development knowledge, including its coaches, curriculum, official uniforms and most importantly, principles and culture, to more than 55,000 kids and 5000 coaches in over 75 GPS-supported clubs across 11 states. 


6A8A2275.JPGFC Bayern has developed a number of current World Cup champions through its Youth Academy including Bastian Schweinsteiger, Philipp Lahm and Thomas Müller, and the same training that helped shape their development will now be available to kids in the United States. Through the partnership with GPS, FC Bayern’s Youth Academy coaches will be in the US on a regular basis to facilitate a real know-how transfer to GPS coaches as well as to provide ongoing access to FC Bayern’s Youth Academy curriculum. FC Bayern will also establish Player Identification Programs throughout the US to identify players that will go on trial in Germany every summer. 

“I arrived at FC Bayern’s academy at the age of 11 and everything was already set up very professionally. Without the youth team I couldn’t have achieved everything I’ve achieved so far,” said Bayern captain Philipp Lahm. Just as Lahm got his start early, FC Bayern and GPS are hoping to provide kids in the US with the same skillset and platform to reach their potential. “The soccer education of a world champion player starts at a very young age, which is why it is important to provide kids with exceptional training early in their development, as we have done at FC Bayern Munich’s Youth Academy for decades,” noted Wolfgang Dremmler, Head of FC Bayern Munich Youth Academy. 

In July 2014, FC Bayern opened a US office in New York City to expand its footprint in the US and engage the millions of fans living there, including one of the most important fan groups there is, kids. “We are excited to partner with GPS, a leader in the youth soccer space, on this first of many initiatives we will be undertaking to foster a deeper connection with not only Bayern fans but all soccer fans in the US,” said Rudolf Vidal, Managing Director of Bayern’s US office. The partnership will give GPS a unique platform to provide expert training that will benefit thousands of young kids in multiple ways, as CEO Joe Bradley pointed out, “The fact that 5 players in the starting 11 for Germany at the World Cup came through the FC Bayern Youth Academy speaks for itself. It is also important to note that Bayern also has a professional women’s team, and we look forward to the impact of this partnership on both our male and female players.”

  

About FC Bayern Munich


6A8A2420.jpgFC Bayern Munich is one of the biggest clubs in world soccer and has a proven track record of developing world-class players and competing in the highest echelons of world football. With over 400 million supporters worldwide, and according to Forbes a brand value of $1.85 billion, the reigning FIFA Club World Cup Champion is one of the strongest brands in international soccer.

In July 2014, FC Bayern Munich opened a U.S. office in New York City to engage with the millions of FC Bayern Munich fans living in the States as well as to internationalize the brand and better promote the club’s valuable assets in the American market. FC Bayern Munich LLC serves as the club’s U.S. entity, and also includes the management of a U.S.-specific website, e-commerce store and Facebook page.
 

U.S. website: http://www.fcbayernmunich.com/us/

U.S. online store: http://www.bayernmunichstoreusa.com

U.S. Facebook profile: https://www.facebook.com/FCBayernUS