News

News Articles for September, 2015

Pampers Shows Off Its Swag With the Cruisers #SagToSwag Tour

To help launch its new and improved Pampers Cruisers diapers, Pampers and PR agency Citizen Relations turned to Synergy to create and execute a nationwide tour that helped babies go from “sag”...to “swag.”  Read more »

Synergy Serves Up The U.S. Open

Synergy has a long history in the world of tennis, so it’s no surprise that when the U.S. Open rolls around, many brands and media outlets choose to partner with the agency. For this year’s tournament, ABC’s Good Morning America secured Synergy to develop a live experience in Times Square. Synergy created a colorful custom court which served as the backdrop for a special hit and giggle segment with former ATP star James Blake, GMA’s Lara Spencer, Amy Robach and Sarah Haines. In addition to the fun doubles, James Blake spoke about his foundation and introduced the sport to some inner city youth. Read more »