News

News Articles for May, 2017

Declaring Peace at the Serta Comfort Corner

To kick-off the campaign, Synergy was engaged to develop the Serta Comfort Corner, a relaxing bedroom setting at New York City’s Big Screen Plaza. There, consumers had the chance to step away from the hustle of everyday life and go into the Comfort Corner to Declare Peace in their own way, by taking a nap, listening to music, reading, or sitting quietly with their thoughts. Actress Jamie-Lynn Sigler was also on hand for media interviews and to engage with consumers. Read more »

M&M’s Caramel Has A Sweet Introduction

New York City’s Times Square was the setting to help introduce the new M&M’s Caramel, as the iconic location was transformed into the M&M’s ARcade. The centerpiece of the experience was an augmented reality arcade that allowed consumers to play custom, specially-themed games. Utilizing the Blippar app, people could use their phone or tablet to turn static Times Square billboards into a fun, interactive arcade game, such as Caramel Cannon and Square Smasher. Read more »