News

News Articles for March, 2017

Building the Ultimate Bed

HGTV star Jonathan Scott and Stearns & Foster have teamed up again to showcase the brand’s mattress collections and give consumers the chance to win a customized Stearns & Foster mattress designed by Scott. To launch this year’s partnership, Stearns & Foster and agency partner Taylor Strategy enlisted Synergy to develop a multi-day activation featuring Scott, which included content production and media interview sessions. At the centerpiece of the experience were two bedrooms designed by Scott, which were brought to life in a New York City studio space. Featuring elements from Stearns & Foster’s Estate and Reserve Collections, the bedrooms served as the backdrop for Scott to discuss his inspirations, specific design elements, and different seasonal looks.  Read more »