News

News Articles for February, 2015

DOVE Fruit Product Launch Wets Consumers' Appetites at Grand Central Terminal Pop-Up Fruit Market

New York, New York (February 26th, 2015) – Synergy partnered with client Weber Shandwick for a consumer and media product launch event to help Mars Chocolate North America reveal DOVE Chocolate’s newest addition, DOVE Fruit.  Read more »

Sponsorship Activation Thrives at Coors Light NHL Stadium Series

Santa Clara, California (February 21st, 2015) – As part of the Stadium Series festival attractions, Synergy partnered with Olson to play a small role by creating a must-share moment ice installation photo station. The Coors Light Fan Photo Station allowed fans 21+ to join the most refreshing beer with friends and family by snapping and sharing photographs. The ice sculpture, with embedded branded hockey pucks and Coors Light beer bottles, was designed to replicate the official Stadium Series logo.  Read more »