News Articles for January, 2011

NHL Winter Classic Event Marketing & Sponsorship Activation Report

Reebok's footprint featured a "Zigloo" to play off of the brand's Zig sneaker. Inside the 20' diameter structure, fans could try on authentic Reebok and CCM hockey gear that was fitted for eight NHL players, including Winter Classic participants Sidney Crosby and Alex Ovechkin. Two separate 10'X20' areas highlighted the NHL superstars. Feeding off Reebok's great TV commercial about Crosby shooting pucks at his mom's dryer as a child, the Crosby activation area challenged fans to shoot hockey pucks into an old dryer. Ovechkin's area featured another skills contest, as fans attempted to shoot pucks through three different holes on a branded backdrop. Fans who made three consecutive shots in either area received a coupon for a free pair of Zig sneakers. Reebok also distributed more than 6,000 collectible Zig Winter Classic bracelets.  Read more ยป