News

Rob Lowe Helps Crest Launch the Healthier Smiles Project

Kids with poor oral health care are three times more likely to miss school, more than 51 million school hours are lost each year due to school-related illnesses, and kids with toothaches are nearly four times as likely to have a lower GPA. That is why Crest established the Healthier Smiles Project, an initiative designed to raise awareness and provide toothpaste to schools across the country Read more »

A Day to Remember at the Global Citizen Festival

New York’s Central Park was the scene for a memorable celebration of activism, education and music at the 2016 Global Citizen Festival. A social action platform, Global Citizen engages people to learn about issues, take action and join with others who are committed to social changes. Attendees of the Global Citizen Festival, which was broadcast live on MSNBC, earned their tickets to the event by completing various activities through the platform. The Festival included performances from the likes of Rihanna, Kendrick Lamar, Chris Martin, Metallica and Eddie Vedder, and featured international leaders, organizations, celebrities and citizens sharing testimonials and information on some of the world’s biggest challenges.  Read more »

Reebok Wraps Up The Road Trip To The Fittest

The Reebok Road Trip to the Fittest Tour took 42 days, traveled 10,000 miles and featured nearly 30 different events, all in the name of celebrating the Reebok CrossFit Games and introducing the new CrossFit Nano 6.0 shoe.  Read more »

A.S. Roma Conducts Training Sessions in United States

As part of a summer tour of North America, Italian soccer club A. S. Roma conducted a week of training sessions on the grounds of Harvard University in Cambridge, Mass. The training was conducted in advance of the team’s exhibition matches with English Premier League club Liverpool and the Montreal Impact of MLS. Read more »

Nerd HQ Completes Successful Week in San Diego with Support From Johnson & Johnson

For the sixth consecutive year, the Nerd Machine, co-founded by actor Zachary Levi, brought its popular NERD HQ event to San Diego Comic Con. NERD HQ is designed to provide a setting for the community to connect and enhance their Comic Con experience, and this year featured a new sponsor in Synergy client Johnson & Johnson. Read more »

Johnson & Johnson Helps Good+ Foundation to Record-Raising Total At 2016 Bash

Johnson & Johnson served as title sponsor of the 10th annual Bash event, which was held at Victorian Gardens in Central Park. The event, which benefits the Good+ Foundation, is a family-fun party featuring carnival rides, face painting, costumed characters and other kid-friendly activities designed to bring people together and help support families in need. This year’s Bash had more than 1,000 guests and raised a record $600,000 for the Good+ Foundation, which was founded in 2001 by Jessica Seinfeld. Read more »

Stearns & Foster Launches "Redesign Your Retreat" Campaign Featuring Jonathan Scott

Luxury mattress brand Stearns & Foster and their public relations agency Taylor Strategy turned to Synergy to help them kick off a partnership with HGTV star and noted home design expert Jonathan Scott. Read more »

BEHR Unveils Color Currents For 2017

BEHR Paints and public relations agency Olson Engage hosted an exclusive event for media and influencers to showcase the brand’s “Color Currents” and key products for 2017. The Happy Hour celebration featured BEHR color expert Erika Woelfel revealing three different curated room themes, and the inspirations behind them, along with unveiling 20 unique color hues forecasted to influence home design throughout 2017.  Read more »

Synergy Named To The It List For The Ninth Straight Year

Synergy, a full-service, independent experiential marketing agency, has been chosen for Event Marketer magazine’s Top 100 IT LIST for the ninth consecutive year. Read more »

MET-Rx Unleashes the Monster with Joey Bosa Partnership

MET-Rx launched its new partnership with former Ohio State defensive end Joey Bosa by hosting a pre-NFL Draft event near iconic Wrigley Field. Bosa is the new face of the MET-Rx brand. MWW Public Relations engaged Synergy to develop and execute the event, which featured as its centerpiece a MET-Rx branded school bus. The bus, which included images from Bosa’s football career, also extended the new MET-Rx “Unleash the Monster” advertising campaign and broadcast commercial.  Read more »

Kirsner Recognized with the Synergy Commitment Award

Synergy President Peter Hurley announced that Executive Associate Alyssa Kirsner has been honored with the Commitment Award for the first quarter of 2016. The award recognizes an employee who has demonstrated the highest standard of excellence. The winner is determined by a vote of the Synergy staff. Read more »

Synergy Fuels Growth of the Asbury Park Music In Film Festival

Asbury Park, N.J., has a storied artistic history. From the musicians who shaped the Asbury Park sound, to the films produced and set at the Jersey Shore, to today’s thriving community of artists, Asbury Park is at the intersection of music and film. To celebrate this, the Asbury Park Music in Film Festival was founded in 2015, with proceeds benefitting the Asbury Park Music Foundation Read more »

Holtz Named Executive Vice President, Client Services

Synergy President Peter Hurley announced that Bill Holtz has joined the agency as Executive Vice President, Client Services. Read more »

Synergy Rolls up its sleeves on O’Keeffe’s  “Hard Working Hands” Tour

O’Keeffe’s Working Hands hand cream wanted to pay tribute and celebrate some of the hardest working men and women in some of America’s hardest working cities. The brand and their partner agency Brushfire secured Synergy to help develop and execute the O’Keeffe’s Hard Working Hands tour, a four-city mobile experience. Read more »

Johnson & Johnson Teams With Synergy to Launch Giving Tuesday Initiative

Johnson & Johnson kicked off the “season of giving” today in Times Square as thousands of visitors joined actor and Operation Smile Ambassador Zachary Levi; celebrity photographer and USO Ambassador Nigel Barker; actress and United Nations Foundation’s Girl Up Ambassador Katherine McNamara; and Save the Children to showcase J&J’s free Donate a Photo app and shine a light on organizations working to improve the lives of people around the world. Read more »

Pampers Shows Off Its Swag With the Cruisers #SagToSwag Tour

To help launch its new and improved Pampers Cruisers diapers, Pampers and PR agency Citizen Relations turned to Synergy to create and execute a nationwide tour that helped babies go from “sag”...to “swag.”  Read more »

Synergy Serves Up The U.S. Open

Synergy has a long history in the world of tennis, so it’s no surprise that when the U.S. Open rolls around, many brands and media outlets choose to partner with the agency. For this year’s tournament, ABC’s Good Morning America secured Synergy to develop a live experience in Times Square. Synergy created a colorful custom court which served as the backdrop for a special hit and giggle segment with former ATP star James Blake, GMA’s Lara Spencer, Amy Robach and Sarah Haines. In addition to the fun doubles, James Blake spoke about his foundation and introduced the sport to some inner city youth. Read more »

Blue Moon Spotlights Rising Artists Through Art Bottle Series Tribute

New York, NY (July 1st, 2015) – Blue Moon Brewing Company unveiled unique works of art from 20 rising artists across the U.S. as part of a month-long celebration of its 20th anniversary at Midtown Loft & Terrace. Read more »

Dale Earnhardt Jr. & Steve Ellsworth Host “Suave Men Heritage and Hair” at Michigan International Speedway

Suave Men teamed up with NASCAR driver Dale Earnhardt Jr. and celebrity barber, Steve Ellsworth to host “Suave Men Heritage and Hair: A Discussion with the Icons of Speed and Style” at Michigan International Speedway.  Read more »

Ribera y Rueda Invite Wine Drinkers to ‘Si What’s Next’  

Spanish winemakers from the regions of Ribera del Duero and Rueda have announced their first-ever collaborative campaign with the launch of RiberaRuedaWine.com, a dynamic and comprehensive site dedicated to the wines and an exploration of the regions.  Read more »

Pure Leaf Showcases Real Leaf Brewery with Gail Simmons at NYC Media Event

New York, New York (April 17th, 2015) – On Thursday, Pure Leaf and “Top Chef” judge and culinary expert, Gail Simmons, hosted an educational media event at Gary’s Loft to unveil the Real Leaf Brewery. Read more »

Pizza Hut to Send Fans to Indianapolis to Attempt Backwards Half-Court Shot for $1 Million

Ocean, New Jersey (March 31st, 2015) – On Sunday, April 5th, in celebration of the 20th anniversary of Stuffed Crust Pizza, Pizza Hut will host a $1 million backwards half-court challenge between the NCAA semi- finals and championship game at the Hinkle Fieldhouse in Indianapolis, Indiana.  Read more »

Princess Cruises Announces Partnership with Composer Stephen Schwartz at NYC Media Event

New York, New York (March 12th, 2015) – On Thursday evening, Princess Cruises announced its partnership with Oscar winner and famed composer of Wicked, Pippin and Godspell Stephen Schwartz at New York City’s Hudson Theatre.  Read more »

Right To Play USA's Central Park Classic Provides an Evening of Skating Under the Stars

New York, New York (March 3rd, 2014) – On Tuesday evening, Synergy assisted Right to Play USA’s inaugural Central Park Classic which provided exciting opportunities for guests and their families to skate with some of the greatest Olympic and professional athletes on the ice at Trump Rink in Central Park. Read more »

DOVE Fruit Product Launch Wets Consumers' Appetites at Grand Central Terminal Pop-Up Fruit Market

New York, New York (February 26th, 2015) – Synergy partnered with client Weber Shandwick for a consumer and media product launch event to help Mars Chocolate North America reveal DOVE Chocolate’s newest addition, DOVE Fruit.  Read more »

Sponsorship Activation Thrives at Coors Light NHL Stadium Series

Santa Clara, California (February 21st, 2015) – As part of the Stadium Series festival attractions, Synergy partnered with Olson to play a small role by creating a must-share moment ice installation photo station. The Coors Light Fan Photo Station allowed fans 21+ to join the most refreshing beer with friends and family by snapping and sharing photographs. The ice sculpture, with embedded branded hockey pucks and Coors Light beer bottles, was designed to replicate the official Stadium Series logo.  Read more »

Luvs® Diapers Launches #LuvsLeakFreeHoliday Program with Donald Faison

New York, NY (December 9th, 2014) – Synergy and Citizen Relations partnered together to assist Luvs® with a “Leak-Free” holiday media event with celebrity dad and actor, Donald Faison dressed as Santa at the Children’s Museum of Manhattan. Read more »

Pizza Hut Rolls into Normal with “Not-So-Normal” Deliveries

NORMAL, IL (November 19th, 2015) – As part of Pizza Hut’s unveiling of its new ‘Flavor of Now’ Menu, the company celebrated by making “Not-So-Normal” deliveries with a parade down Constitution Boulevard. Read more »

Ozzie Smith, Kat Graham and Pizza Hut Surprise Bland with Flavor of Now

BLAND, MO (November 15th, 2014) - St. Louis Cardinals legend Ozzie Smith and “Vampire Diaries” actress, Kat Graham teamed up with Pizza Hut to surprise the town of Bland, MO as part of the company’s “Flavor of Now” menu launch with a first-ever Fall Ball Tournament. Read more »

Dickie V. Spices Up Not So Boring Bingo

BORING, MARYLAND (November 12th, 2014) – In celebration of their biggest brand evolution ever, Pizza Hut teamed up with famed sportscaster, Dick Vitale, to bring Boring, Maryland locals not-so-boring bingo to launch the new Flavor of Now menu. Read more »

Flavor of Now: Pizza Hut® Rolls Out Biggest Brand Evolution Ever

NEW YORK CITY, NEW YORK (November 10th, 2014) – Pizza Hut promoted its recent “Flavor of Now” campaign with a media event to unveil its new menu, variety of flavors and premium ingredients and a revamped digital experience at Location05 in New York City. Read more »

FC Bayern and GPS Partner on US Youth Soccer Initiative

NEW YORK, NY (November 12th, 2014) – FC Bayern Munich and Global Premier Soccer (GPS) have announced an extensive partnership that will bring Bayern’s famed Youth Academy to more than 55,000 kids in the United States. The grassroots initiative is the next step in FC Bayern’s commitment to engage the wider US soccer community. It will bring its youth development knowledge, including its coaches, curriculum, official uniforms and most importantly, principles and culture, to more than 55,000 kids and 5000 coaches in over 75 GPS-supported clubs across 11 states. Read more »

Beanitos a Great Kickoff for Tailgating

NEW YORK, NY (October 18th, 2014) - In honor of tailgating season, all natural, gluten-free Beanitos helped consumers shift their mindset to a healthier snacking option on game day and beyond at the NYC Food and Wine Festival. Read more »

Sandvik Coromant Breaks Guinness World Record for Largest Coin Mosaic

Chicago, IL (September 10th, 2014) – On Wednesday, Sandvik broke the Guinness World Record for the World’s Largest Coin Mosaic at Soldier Field during the International Manufacturing Technology Show (IMTS).  Read more »

Arthur Ashe Learning Center Honors President Clinton and Bunch at Inspiration Awards

New York, NY (September 9th, 2014) – On Tuesday, the AALC Inspiration Awards Gala benefited the Inspirational Tour: an educational, interactive exhibit honoring the life and legacy of Arthur Ashe through the lenses of tennis and sport as well as youth and education, health and wellness, and service and citizenship.  Read more »

Victorinox Launches I.N.O.X. World’s Most Durable Watch

New York, NY (August 27th, 2014) – In honor of its 130th Anniversary and its “Firefighters for Life” partnership with the City of New York (FDNY Foundation), Victorinox launched I.N.O.X., its latest timepiece at Stage 37 in NYC. Read more »

Jim Courier Previews 2014 US Open with Fox & Friends

New York, NY (August 25th, 2014) On Monday, August 25th, The Tennis Channel helped introduce the 2014 US Open on Fox & Friends as well as kick off the relationship between the Tennis Channel and Fox Business. Alongside Elizabeth Hasselbeck, Brian Kilmeade and Steve Doocy, Jim Courier, four time Grand Slam champion and Tennis Hall of Famer, previewed the Open with his top picks. Courier announced his favorites; Serena Williams on the women’s side and Roger Federer for the men’s. Read more »

Princess Cruises Launches Chocolate Experience

New York, NY (July 29th, 2014) – Princess Cruises announced a new partnership with internationally acclaimed master chocolatier and pastry designer Norman Love to create “Chocolate Journeys,” a new chocolate experience where guests will be treated to a variety of chocolate offerings which include decadent desserts, chocolate and wine pairings and delectable bite-sized treats.  Read more »

Froning and LeBlanc-Bazinet Crowned 2014 CrossFit Games "Fittest on Earth™"

Carson, CA (July 25th – 27th, 2014) - On Sunday, Rich Froning, claimed the title as the “Fittest Man on Earth” and won his fourth consecutive CrossFit Games championship, while Camille LeBlanc-Bazinet won her first and was crowned “Fittest Woman on Earth”. Read more »

Synergy Named It List Top 100 Agency

OCEAN, NJ (June 26th, 2014) - Synergy, a full-service, independent experiential marketing firm has been named a Top 100 agency by Event Marketer magazine for the seventh year in a row. Read more »

Keurig Launches Next-Generation 2.0 Platform in New York City

NEW YORK, NY (June 25th, 2014) - Keurig Green Mountain unveiled its next-generation home brewer, Keurig 2.0, at a press event at Dia 545 art gallery in Chelsea. Set to hit the market in September, the new system, which encompasses three models (the K300, K400 and K500) combines Keurig’s long-established single-serve brewing system with the ability to brew carafes of coffee and other beverages. Read more »

Topps and Stronger Than the Storm Recognized with Pyramid Awards

BASKING RIDGE, NJ (June 18th, 2014) – The 24th Annual Pyramid Awards hosted by the Public Relations Society of America – New Jersey Chapter, honored the Topps’ Kicks Off the return of Baseball and The Stronger than the Storm Campaign’s official Grand Reopening of the Jersey Shore with two Pyramid Awards. Read more »

Pure Leaf™ Iced Tea Partners with Gail Simmons to Bring Fresh Produce to Communities Nationwide with “Share the Love of Leaves” Program 

NEW YORK CITY (May 28th, 2014) - Pure Leaf™ Iced Tea, a product of The Pepsi Lipton Tea Partnership, proudly announced today it is continuing its partnership with Gail Simmons, TV personality and Special Projects Director at FOOD & WINE magazine, to support the campaign's mission of bringing fresh fruits and vegetables to communities nationwide. Through the brand's "Share the Love of Leaves" program, Pure Leaf fans can get involved and make a difference in their communities by helping the brand donate up to $150,000 total to Wholesome Wave, a nonprofit that focuses on making fresh, healthy, locally grown food affordable and accessible to all.  Read more »

M&M’S® Puts a Nutty Twist on Traditional Soccer Ball

LOS ANGELES, CA (April 27, 2014) - Imagine a soccer ball that’s bright yellow, oblong in shape, and totally nutty. That’s M&M’S® Brand M-Ball™– and thanks to M&M’S, now consumers can win one of their own. M-Ball, already a sensation in Europe, can be dribbled, passed, kicked and tossed – but the unmistakable M&M’S Peanut shape adds an extra level of fun and unpredictability to every bounce of the ball. Read more »

Synergy Honors Palecek with Commitment Award

Ocean, NJ (April 25, 2014) – The commitment award honors an employee who has demonstrated the highest standard of excellence in his/her position, as voted on by his/her peers.  Read more »

Lowe's, Habitat For Humanity Help Build Homes in 10 Cities To Launch 'Hammers for Habitat' Volunteer Drive

NEW YORK CITY (March 20, 2014) – On Thursday, Hundreds of Lowe's Heroes employee volunteers teamed up with local Habitat for Humanity affiliates to build homes in 10 cities across America and kick off "Hammers for Habitat," a nationwide volunteer drive to mobilize 100,000 new volunteers to raise a hammer for Habitat this year.  Read more »

P&G’s Orgullosa Celebrates the Bicultural Latina with Nueva Latina Campaign Launch Event in NYC 

NEW YORK CITY (February 26, 2014) - P&G’s Orgullosa program unveiled its Nueva Latina campaign, a first-of-its kind initiative that empowers women to define what it means to be a bi-cultural, modern Latina – the Nueva Latina. As part of the launch, Orgullosa debuted its production of the “Nueva Latina Monologues” at Helen Mills Theater in midtown Manhattan which personifies the unique and complex journey of the bi-cultural Latina experience through emotion, comedy and authenticity.  Read more »

M&M'S® Racing Goes Nutty in Daytona

DAYTONA BEACH, FL (February 21, 2014) – On Thursday, to help celebrate Year of Peanut and the start of the 2014 NASCAR Sprint Cup Series™, Mars Chocolate North America and M&M’S® Racing took the nuttiness of M&M’S Peanut in NASCAR® to new extremes by unveiling an M&M’S® Peanut-themed paint scheme on Kyle Busch’s No. 18 M&M’S® Toyota Camry. Read more »

Synergy Honors Gayara With Commitment Award

OCEAN, NJ (January 27, 2014) - The commitment award honors an employee who has demonstrated the highest standard of excellence in his/her position, as voted on by his/her peers. "Kelly Gayara is a dedicated designer, who continues to go above and beyond while displaying an amazing attitude," said Peter Hurely, President. Read more »

A “Nutty” Experiential Event Rings in the New Year

ATLANTA, GA (January 1, 2014) - The 25th Annual Peach Drop Powered By M&M'S® Peanut Chocolate Candies was one, big, nutty celebration. M&M'S Peanut rang in the "Year of Peanut" in Atlanta, Ga. – the official Peanut State – by ending the brand's month-long search for the "The One" with an awe-inspiring reveal shortly after midnight. Following the traditional "Peach Drop" that sees an 800-pound illuminated peach descend down a 138-foot tower, a giant 18-foot M&M'S Peanut lentil at the top opened to reveal Yellow, a beloved character, who was deemed to be the one "lucky peanut" that has been sought-after in the recent online content series "Search for The One." Read more »

Palecek Named to Board of Habitat for Humanity in Monmouth County

OCEAN, NJ (November 13, 2013) - Steve Palecek, Director of Client Services at Synergy, in Ocean, NJ has been named to the Board of Habitat for Humanity in Monmouth County.  Read more »

President Carter Lends a Helping Hand In Union Beach

UNION BEACH, NJ (October 12 , 2013) – Team Synergy was fortunate to work with former President Jimmy Carter to help Habitat for Humanity in Monmouth County rebuild homes in Union Beach that were destroyed by Superstorm Sandy.  Read more »

Synergy Teams Up With Right To Play And Olympic Stars For Inaugural Gymnastics Festival in Harlem

New York, NY (September 15, 2013) Synergy partnered with the non-profit Right to Play to help create and produce the inaugural Right to Play Gymnastics Festival at the Harlem Armory in New York City. The PR event served as a fundraiser and celebration to launch the non-profit organization’s new partnership with USA Gymnastics.  Read more »

Pampers Love Sleep Play Campaign Launched at Grand Central Terminal in NYC

NEW YORK CITY (August 21, 2013) – Last month Synergy teamed up with Citizen Paine and Pampers, to help create the first ever campaign launched by babies. The launch, held in Vanderbilt Hall at Grand Central Terminal, kicked off the new Pampers Love, Sleep & Play campaign which celebrates the many unique ways that babies love, sleep and play. Read more »

Tim McGraw Launches Duracell® Quantum with One Million Battery Donation

NEW YORK CITY (August 15, 2013) - On August 15th, Duracell® announced the launch of Duracell Quantum, the world’s most advanced alkaline battery with unbeatable, long-lasting power, and its biggest innovation since CopperTop. With its revolutionary Hi-Density Core™ and proprietary PowerCheck™ power indicator, the distinctively red and copper Duracell Quantum has been engineered to deliver the performance consumers demand. Read more »

Nick Cannon, Aly Raisman and Art Smith Introduce IAMS So Good! Dog Food in Union Square Park

NEW YORK CITY (July 30, 2013) - Who let the dogs out? On July 30th, IAMS So Good! hosted an event for dog lovers and their famous pets in Union Square Park in New York City featuring four-legged fun and festivities such as carnival-style games, pet-friendly obstacles, “doggie bag” giveaways and samples of the new dog food. Read more »

Melo Launches Degree Men “DO:MORE” Campaign Atop Madison Square Garden‏

NEW YORK CITY (March 28, 2013) - On March 28th, Carmelo Anthony showed the world how he can DO:MORE off the court with his love for boxing to help Degree Men launch the new ‘DO:MORE’ campaign encouraging men to go beyond their comfort zone and test their limits with an afternoon workout atop the Madison Square Garden marquee. Read more »

Milian and Bailon Help Celebrate Orgullosa’s “Skirts Only” Fashion Show in NYC

NEW YORK CITY (March 20, 2013) – On Wednesday, P&G’s Orgullosa initiative hosted its exclusive "skirts only" fashion show at 404 in New York City. Latina celebrities, Christina Milian and Adrienne Bailon, helped celebrate Orgullosa's newly-appointed Board of Faldas (Board of Skirts) and the "everyday Latina woman" who walked the runway wearing one-of-a kind designs by Cenia Paredes. Read more »

World's Largest Baseball Card PR Stunt Drives Nationwide Media Attention for Topps

LAKELAND, FL (February 18, 2013) Synergy teamed up with Coyne PR last week for a PR stunt to unveil the "world's largest baseball card" to promote Topps Series I 2013 baseball cards. The 90' x 60' card was a replica of the 2013 collectible featuring Prince Fielder. The Detroit Tigers slugger attended the event and helped unveil the giant card at a baseball field just minutes from the team's Spring Training home in Lakeland, Florida. Nearly 100 Little League players were on hand to pull off a tarp to reveal the card. Read more »

MLS All-Star Giant Ball Tour Rolls on in Philadelphia

PHILADELPHIA, PA (June 26, 2012) - Leading up to tonight's AT&T MLS All-Star game at PPL Park in Chester, PA, Synergy managed a six-day promotional tour in Philadelphia to showcase the league, its players and sponsors.  Read more »

Product Launch Event at Herald Square Leads to Prestigious Award

NY, NY (June 7, 2012) Synergy partnered with client Cohn & Wolfe on a consumer and media product launch event at Herald Square last year that was part of a larger integrated campaign to launch Valvoline's new NextGen motor oil. That campaign was recently awarded a prestigious PRSA-NY Big Apple award in the "Marketing Consumer Products: Other" category.  Read more »

NY Knicks "Fan Central" Event kicks off at Grand Central Terminal

NY, NY (May 17, 2012) As a thank you to the greatest fans in the NBA, the Knicks took over Vanderbilt Hall in Grand Central Terminal and threw a three-day playoff celebration. Featuring a 70' branded court, prize-filled ticket tubes and a jumbo projection screen, the fan central event offered chances for fans to win tickets, meet alumni players, be part of a live MSG Network broadcast and join the official watch party for the May 3 playoff game. Read more »

Athletes Help Launch Duracell's Olympics Promotion

NY, NY (March 29, 2012) DURACELL'S "RELY ON COPPER TO GO FOR THE GOLD" LAUNCH On television, where most people watch the Olympic games, it can be tough to grasp how fast a triathlete runs or how high a basketball player jumps.
 Read more »

Ms. Brown Takes the Stage

LOS ANGELES, CA (February 2, 2012) The newest member of the beloved M&M’S® family made her bi-coastal debut on Monday, January 30. Ms. Brown, the sixth character to represent the M&M’S® brand, was unveiled in style at the M&M’S® flagship store in Times Square and by Neil Patrick Harris at The Grove in Los Angeles. Although she is the most recent character to be revealed, Ms. Brown has been around since the chocolate candies’ inception. Read more »

Ivory Soap Lets Moms 'Dish' with a Star

NY, NY (November 22, 2011) The media-only event included guest appearances by Mario Lopez, Abby Elliot, Katrina Bowden and Ivory spokeswoman Melissa McCarthy. As guests made their way down the white carpet, they were greeted by hors d'oeuvres and cocktails specially created to reflect Ivory’s three scents: original, lavender and aloe. Read more »

AVEENO® Creates Pop-Up Forest in Times Square to Kick Off Earth Month 

NEW YORK CITY (April 8, 2011) – To commemorate Earth Day (April 22nd), AVEENO® teamed up with eco-activist, Summer Rayne Oakes to launch their BE AN ACTIVE NATURAL™ campaign by creating a pop-up forest with 500 trees in the middle of New York’s Times Square.  Read more »

Synergy Events, Reebok Team Up For Super Bowl Media Event, Activation

The Reebok Zig Tech experience at Super Bowl XLV was designed to promote the shoe and be the hub for the company's activity, including a star-studded media event on the Friday before the "Big Game." Located directly across from the media center, the fully-branded 50'X100' experience also served as the headquarters for hospitality (including a pre-game brunch) and meeting space for VIP's, clients, partners and friends of the brand.  Read more »

NHL Winter Classic Event Marketing & Sponsorship Activation Report

Reebok's footprint featured a "Zigloo" to play off of the brand's Zig sneaker. Inside the 20' diameter structure, fans could try on authentic Reebok and CCM hockey gear that was fitted for eight NHL players, including Winter Classic participants Sidney Crosby and Alex Ovechkin. Two separate 10'X20' areas highlighted the NHL superstars. Feeding off Reebok's great TV commercial about Crosby shooting pucks at his mom's dryer as a child, the Crosby activation area challenged fans to shoot hockey pucks into an old dryer. Ovechkin's area featured another skills contest, as fans attempted to shoot pucks through three different holes on a branded backdrop. Fans who made three consecutive shots in either area received a coupon for a free pair of Zig sneakers. Reebok also distributed more than 6,000 collectible Zig Winter Classic bracelets.  Read more »

Synergy Events Timelapse Video of SmashZone Build at 2010 US Open

For the second straight year, Synergy Events has teamed up with the USTA for SmashZone, the premiere fan interactive in the game of tennis that is open every day during the 2010 US Open. Read more »

Synergy Events, USTA Teaming Up Again for SmashZone at the US Open

For the second straight year, Synergy Events is teaming up with the USTA to present SmashZone, the premiere fan interactive in tennis. Located in the USTA Indoor Training Center, SmashZone provides fun for the whole family while showcasing a new, confidence-building play format which makes it easier for kids 10 and under to pick up a racquet and have fun - even if they've never played before.  Read more »

Synergy Promoting Barricade 6 for Adidas at US Open

Synergy Events has teamed up with adidas for a traveling experience surrounding the 10th anniversary and 6th edition of the popular Barricade tennis shoe. Synergy custom-built two kiosks featuring 36" tennis balls to grab fans' attention at three ATP tournaments this summer. Read more »

Event Marketer Names Synergy a 'Top 100 Agency'

Synergy Events, an independent event marketing agency located in Ocean, NJ, has been named a Top 100 agency by Event Marketer magazine for the third consecutive year. Read more »

A PR Stunt for the Ages: Building a 30-Foot M&M'S® in New York City

This time-lapse video shows how Synergy Events built a 30-foot M&M'S® on June 2 in New York City's Herald Square. Read more »

US Open Ticket Sales Activation at Times Square Draws Big Crowd

Yesterday at Times Square in New York City, Synergy Events partnered with the USTA for a fun experiential event to promote the first day of ticket sales for the US Open. Read more »

Synergy Events Partnering with USTA for US Open Ticket Launch Event at Times Square

The US Open will take over Times Square in New York City on Monday, June 7, to launch the first day of the 2010 US Open Ticket On-Sale and celebrate the US Open which will be played in Flushing, N.Y., Monday, August 30 through Sunday, September 12. Read more »

Synergy Events Teams up with Crest 3D White Collection for Product Launch in New York City

Synergy Events executed another high profile product launch event in New York City yesterday, as Michelle Trachtenberg was on hand at Herald Square to unveil the 3D White Smile Collection for Crest and Oral-B.  Read more »

Synergy Events Teams Up with Paine PR & Pampers for Celebrity-Driven Product Launch Event in NYC

Last night in New York City, Synergy Events teamed up with Paine PR for an exciting launch event that unveiled Pampers new high performance diapers. The celebrity-driven event drew a huge media contingent, but the real stars of the night were the babies who were on hand who tried out the revolutionary, high-tech Swaddlers and Cruisers with Dry Max in a special play area.  Read more »

The 2010 got milk? Mustache Mobile Tour

Today was the (very unofficial) kickoff to the 2010 got milk? Milk Mustache Mobile Tour, as our six travel managers that will run the iconic program from the road met at Synergy's headquarters in Ocean, NJ. Read more »

Synergy Events US Open Activation Recap...And a Miss America Sighting!

For the past 17 years, Synergy Events has created hundreds of tennis activation events surrounding the US Open, either on the grounds at Flushing Meadows or throughout Manhattan. Executed on behalf of official US Open partners or for friends of the tennis industry, these events have showcased the game of tennis. Over the years, Synergy has shut down Times Square for a Federer-Nadal match, created tennis interactives for Nike for the opening of Arthur Ashe Stadium and executed dozens of celebrity and consumer events at Grand Central Terminal.  Read more »

Tennis Fans Pack SmashZone at Arthur Ashe Kids' Day at the US Open

Thousands of tennis fans of all ages packed SmashZone at Arthur Ashe Kids Day on Saturday at the new Indoor Tennis Center at the US Open. SmashZone is a state-of-the-art, 20,000 square foot interactive tennis experience that will be open every day of the US Open starting Monday through the Men's Singles Final on Sunday, September 13. Synergy Events is executing SmashZone for the USTA.  Read more »

Synergy Snags a Silver At PMA's Reggie Awards

OCEAN, NJ (March 24, 2009)- Synergy Events, a full-service, independent event marketing agency located in Ocean, NJ, was honored at the Promotion Marketing Association's (PMA) annual REGGIE Awards in Chicago last week. PMA launched the REGGIE awards in 1983 to honor the best promotional campaigns of the year. The name of the award is derived from "cash register," because an effective marketing campaign makes the register ring. Read more »

U.S. Open Viewing Experience Hosted By Golf Digest Coming to New York City

Golf Digest InviteThe U.S. Open Championship returns to the New York City area next month as the world's best golfers descend upon Bethpage Black on Long Island. To celebrate the occasion, Golf Digest and the USGA will transform Vanderbilt Hall in Grand Central Terminal to bring the U.S. Open to the heart of New York City. Read more »

Awards for Synergy

Synergy Events, a full-service, independent event marketing agency located in Ocean, NJ, has been selected for many awards this year. Read more »

Synergy Retained By The USTA To Execute SmashZone At US Open

Ocean, NJ (September 3, 2009) – Synergy Events has been retained by the United States Tennis Association (USTA) to create and operate SmashZone, a state-of-the-art, 20,000 square foot interactive tennis experience free for all fans attending the US Open. Read more »

Super Bowl Media Event Among Highlights Of Busy Start To 2009 For Synergy Events

t's been a busy start to 2009 for Synergy Events. During Super Bowl week in Tampa, Synergy Events teamed up with Catalyst to execute an interactive, media-driven event for Top Flite to help promote its D2 golf ball and its "NEVER LAY UP!" campaign. The long drive contest raised money for charity and featured LaMarr Woodley of the Pittsburgh Steelers (left), Reggie Wells of the Arizona Cardinals and Top Flite spokesman Kenny Mayne of ESPN. In February, Synergy partnered with Devine + Powers, a Philadelphia-based PR firm, to help Advanced Sensor Technology launch UgMO, (short for Underground Monitor) at The Golf Industry Show in New Orleans. UgMO is a revolutionary, wireless soil sensing system designed to save golf course operators water, energy and money. The system, which utilizes a Bulldog as its logo, was unveiled in a custom 16' X 20' glass dog house at the show. Golf Hall of Famer Gary Player helped kick off the three-day event by introducing the product to attendees at the show.  Read more »