Welcome to Beyond the Impression, a blog featuring insights, trends, and words of wisdom from our team. Join the conversation today as we explore ways to capture the hearts and minds of your customers and accelerate your brand’s success.

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How Technology Can Enhance Your Next Event Marketing Program

Thanks to the evolution of modern technology, event marketers no longer have to wait for consumers peruse their event sites to engage them. Widely available tech tools like GPS, RFID (Radio Frequency Identification), and QR Codes now enable us to track co…
Article by Craig Rice, VP Creative, Synergy Events   Tech Talk for Events Thanks to the evolution of modern technology, event marketers no longer have to wait for consu… http://synergyevents.com/blog/2011/05/how-technology-can-enhance-your-next-event-marketing-program/

Has Mobile Marketing's Identity Been Stolen?

I know some executives at Life Lock, the company that helps protect your identify. I need to contact them because writers, bloggers and marketers have contributed to stealing the identity of the original “Mobile Marketing.”
I know some executives at Life Lock, the company that helps protect your identify. I need to contact them because writers, bloggers and marketers have contributed to stealing th… http://synergyevents.com/blog/2008/08/has-mobile-marketing/

Twitter and Events

Brands, news outlets and celebrities are all finding ways to effectively utilize Twitter. It's the newest 2.0 way for people to receive breaking news and information on practically anything.
Brands, news outlets and celebrities are all finding ways to effectively utilize Twitter. It's the newest 2.0 way for people to receive breaking news and information on practically… http://synergyevents.com/blog/2008/07/twitter-and-events/