Welcome to Beyond the Impression, a blog featuring insights, trends, and words of wisdom from our team. Join the conversation today as we explore ways to capture the hearts and minds of your customers and accelerate your brand’s success.

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What You Can Learn from M&M’s® Pretzel Launch

Mars was looking to introduce their new M&M’S® Pretzel Chocolate Candies and emphasize “there was something new inside,” what better way to do it than to create a 35’ M&M in the middle of Herald Square.
Location matters Surprise and delight Music connects Fans with stories to share Trial, trial, trial “When you put something as exciting as a pretzel inside M&M’S® Ca… http://synergyevents.com/blog/2014/11/what-you-can-learn-mms-pretzel-launch/

Designing Experiences with Mobility: Meeting People Where They Live, Work and Play

Synergy was founded in response to an industry challenge: how to get more people to play tennis. The industry wanted to increase participation, but the likelihood of getting people inside the gates of the country club to give it a try was very low. The so…
Synergy was founded in response to an industry challenge: how to get more people to play tennis. The industry wanted to increase participation, but the likelihood of getting peopl… http://synergyevents.com/blog/2014/10/designing-experiences-mobility-meeting-people-where-they-live-work-and-play/

Three Must-Have Ingredients for Your Signature Brand Experience™

Behind every great brand is a Signature Brand Experience™ that is carefully crafted to connect people in ways that matter. It’s critical to deliver memorable and meaningful experiences that meet people on their level, right where they are: on the street, …
Behind every great brand is a Signature Brand Experience™ that is carefully crafted to connect people in ways that matter. It’s critical to deliver memorable and meaningful experi… http://synergyevents.com/blog/2014/09/three-must-have-ingredients-your-signature-brand-experience/

Whose Brand is it Anyway? Why Every Brand Should Craft Their Own Signature Brand Experience™

While you have invested time, effort and resources into defining your brand’s identity, it is easy to fast-forward through a critical and often overlooked step for really connecting with customers. Are you designing the kind of experience you want people …
While you have invested time, effort and resources into defining your brand’s identity, it is easy to fast-forward through a critical and often overlooked step for really connecti… http://synergyevents.com/blog/2014/08/whose-brand-it-anyway-why-every-brand-should-craft-their-own-signature-brand-experience/

Twelve Tips for B-to-B Marketing and Sales

Are you frustrated by a lack of progress in your b-to-b development efforts? You are likely not alone. At Synergy Events, we plan and execute signature brand experiences for PR agencies, global brands and sports leagues, which is just a fancy way of sayin…
Are you frustrated by a lack of progress in your b-to-b development efforts? You are likely not alone. At Synergy Events, we plan and execute signature brand experiences for PR a… http://synergyevents.com/blog/2012/03/twelve-tips-b-b-marketing-and-sales/

Ten Tips for More Eco-Friendly, "Green" Experiential Events

Synergy appreciated all of the great feedback from our Valentine's Day post about why we "love" experiential marketing. Keeping with the holiday theme and in honor of St. Patrick's Day, below are ten tips for more Eco-Friendly, "Green" events. Yes, ma…
Synergy appreciated all of the great feedback from our Valentine's Day post about why we "love" experiential marketing. Keeping with the holiday theme and in honor of St. P… http://synergyevents.com/blog/2011/03/ten-tips-more-eco-friendly-green-experiential-events/

Experiential Marketing Tip #4

Today is the fourth entry of our "Seven Principles of Success for Experiential Marketing," so we're almost there! Here are our Seven Principles, including's today's post: 1. Integrate your events 2. Knowing Your Audience 3. Make it Stick! 4. Leverage Te…
Today is the fourth entry of our "Seven Principles of Success for Experiential Marketing," so we're almost there!  Here are our Seven Principles, including's today's post: 1. Integ… http://synergyevents.com/blog/2010/02/experiential-marketing-tip-4/

Experiential Marketing Tip #3

OK, we're back on track today with my third Principle of Success for Experiential Marketing. We've noticed our blog viewership going up, so thanks for visiting...and please comment if you have some thoughts on our topics!
OK, we're back on track today with my third Principle of Success for Experiential Marketing. We've noticed our blog viewership going up, so thanks for visiting...and please comment… http://synergyevents.com/blog/2010/02/experiential-marketing-tip-3/

Experiential Marketing Tip #2

Today is the second entry of our Seven Principles of Success for Experiential Marketing. For the past two years, a team from Synergy Events has attended the PRSA International Conference to connect with public relations professionals about how our experie…
Today is the second entry of our Seven Principles of Success for Experiential Marketing. For the past two years, a team from Synergy Events has attended the PRSA International Conf… http://synergyevents.com/blog/2010/01/experiential-marketing-tip-2/

Seven Principles of Success for Experiential Marketing

For the past two years, a team from Synergy Events has attended the PRSA International Conference to connect with public relations professionals about how our experiential marketing events drive PR for our clients.
For the past two years, a team from Synergy Events has attended the PRSA International Conference to connect with public relations professionals about how our experiential marketin… http://synergyevents.com/blog/2010/01/seven-principles-success-experiential-marketing/