Welcome to Beyond the Impression, a blog featuring insights, trends, and words of wisdom from our team. Join the conversation today as we explore ways to capture the hearts and minds of your customers and accelerate your brand’s success.

Experiential Marketing Tips

Today is the fourth entry of our "Seven Principles of Success for Experiential Marketing," so we're almost there! Here are our Seven Principles, including's today's post: 1. Integrate your events 2. Knowing Your Audience 3. Make it Stick! 4. Leverage Technology. 5. Be authentic to your brand 6. Select the right spokesperson 7. Pick the right location

Experiential Marketing Tips

OK, we're back on track today with my third Principle of Success for Experiential Marketing. We've noticed our blog viewership going up, so thanks for visiting...and please comment if you have some thoughts on our topics!

Experiential Marketing Tips

Today is the second entry of our Seven Principles of Success for Experiential Marketing. For the past two years, a team from Synergy Events has attended the PRSA International Conference to connect with public relations professionals about how our experiential marketing events drive PR for our clients. At one of the workshops in San Diego in November, Daryl McCullough from Paine PR presented his Seven Principles of Success during his terrific "Best in Buzz" workshop. This list was inspired by Daryl's talk.

Experiential Marketing Tips

For the past two years, a team from Synergy Events has attended the PRSA International Conference to connect with public relations professionals about how our experiential marketing events drive PR for our clients.

Team Building

In the event marketing industry, we often refer to being "in the field" when we execute an experiential marketing event or program.

Category: Team Building

How much is an individual impression worth? It's one thing to look at cost/CPM, but how much is each single impression worth? Measurement is really in the eye of the beholder. If we assume that engaging the target audience and having them spread the message via "word of mouth" (WOM) is a byproduct of truly effective marketing, then it may make sense to measure the ability of an impression to spread positive word of mouth for a brand.

Category:

I attended an an online marketing summit and had the opportunity to hear Eric Anderson of White Horse Marketing present. One of his topics was Brand Building and how the 2.0 world has changed the way brands do business:

Category:

One of the more powerful aspects of experiential marketing is the ability to engage a consumer in a live branded experience. Creating an experience allows you to stimulate all of the senses of your target consumer. The more senses you engage in a meaningful way should translate to a strong emotional connection.

Category:

I know some executives at Life Lock, the company that helps protect your identify. I need to contact them because writers, bloggers and marketers have contributed to stealing the identity of the original “Mobile Marketing.”

Category: Technology
Twitter Marketing

Brands, news outlets and celebrities are all finding ways to effectively utilize Twitter. It's the newest 2.0 way for people to receive breaking news and information on practically anything.

Category: Technology