Welcome to Beyond the Impression, a blog featuring insights, trends, and words of wisdom from our team. Join the conversation today as we explore ways to capture the hearts and minds of your customers and accelerate your brand’s success.

Our success is dependent on our people. We come from a wide variety of backgrounds and characteristics, but we have a few things in common: we’re seriously playful, dreamers, thinkers and doers who enjoy laughing and having fun!

Category: Culture

What’s in a name change? We founded and christened our company as “Synergy Events” in 1992 to reflect a core focus as a sports and events promotions agency. Our goal: bring a brand’s experience to its customers, right where they live. As we turn 22, we decided to celebrate by shedding a name that no longer accurately reflects what we do best.

Category: Culture

Are you frustrated by a lack of progress in your b-to-b development efforts? You are likely not alone. At Synergy Events, we plan and execute signature brand experiences for PR agencies, global brands and sports leagues, which is just a fancy way of saying we put on some very cool consumer and media events for our clients. So even though our experiential marketing events are ultimately designed to reach the consumer, we strictly sell business to business.

BeeMovie

According to the Online Etymology Dictionary: stunt (n.) “feat to attract attention,” 1878, Amer.Eng. college sports slang, of uncertain origin. Speculated to be a variant of colloq. stump “dare, challenge” (1871) A PR stunt is a daring or challenging feat to attract media attention. Pioneered by the likes of PT Barnum and mastered by folks like Richard Branson, the stunt has become a tool to generate publicity [lots of it]. So what can we learn from the the 12 most outrageous stunts? Let’s have a look:

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Synergy Events has executed thousands of experiential events in New York City for global brands and leading public relations agencies. We are taking a look at Times Square, Grand Central Terminal, Union Square Park, Herald Square, South Street Seaport, Bryant Park, Penn Station, Madison Square Park and the World Financial Center as some of the best event sites in New York City.

Synergy Events has executed thousands of experiential events in New York City for global brands and leading public relations agencies. We are taking a look at Times Square, Grand Central Terminal, Union Square Park, Herald Square, South Street Seaport, Bryant Park, Penn Station, Madison Square Park and the World Financial Center as some of the best event sites in New York City.

Synergy Reviews Madison Square Park

Synergy Events has executed thousands of experiential events in New York City for global brands and leading public relations agencies. We are taking a look at Times Square, Grand Central Terminal, Union Square Park, Herald Square, South Street Seaport, Bryant Park, Penn Station, Madison Square Park and the World Financial Center as some of the best event sites in New York City.

Today (July 14) marks the two-year anniversary of one of most unique and exciting events in our 19+ years in the event marketing business: Synergy built a lounge on top of the Madison Square Garden Marquee that David Arquette lived in for two days. The Snickers® “Bar Hunger” event was designed to raise money and awareness for Feeding® America, the nation’s leading domestic hunger organization.

Synergy Reviews Union Square

Synergy Events has executed thousands of experiential events in New York City for global brands and leading public relations agencies. We are taking a look at Times Square, Grand Central Terminal, Union Square Park, Herald Square, South Street Seaport, Bryant Park, Penn Station, Madison Square Park and the World Financial Center as some of the best event sites in New York City.

Synergy Reviews Grand Central Terminal

As a go-to executional partner for leading brands and PR agencies for experiential events, Synergy Events is reviewing the best event sites in New York City as part of a series of nine videos and blog posts. We'll be taking a look at Times Square, Grand Central Terminal, Union Square Park, Herald Square, South Street Seaport, Bryant Park, Penn Station, Madison Square Park and the World Financial Center.