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Designing Experiences with Mobility: Meeting People Where They Live, Work and Play

Synergy was founded in response to an industry challenge: how to get more people to play tennis. The industry wanted to increase participation, but the likelihood of getting people inside the gates of the country club to give it a try was very low. The solution: Bring the sport directly to the people.

Synergy was born when a custom, portable tennis festival was placed right smack in the middle of Times Square. Today, this idea – bringing your brand experience to the places where people live, work and play – is not only relevant, but it is also a key role to fast tracking your business’s success.  

Here are three reasons why designing your brand experience with mobility works:

  1. It is on their turf.
  2. It is not salesy.
  3. It is unexpected and different. 

  

TennisCourt_Smaller.jpg   DSC_0379.jpg


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