Home / Blog / 2014 / 08 / Whose Brand is it Anyway? Why Every Brand Should Craft Their Own Signature Brand Experience™

Whose Brand is it Anyway? Why Every Brand Should Craft Their Own Signature Brand Experience™

While you have invested time, effort and resources into defining your brand’s identity, it is easy to fast-forward through a critical and often overlooked step for really connecting with customers. Are you designing the kind of experience you want people to have intentionally? Without thoughtfully planning and crafting a desired experience, you’re leaving your brand’s reputation – and your business investment – to chance.
 

To follow are five reasons why having a Signature Brand Experience™ is important to your business’ success:

1. Your Signature Matters – It’s what makes you stand apart. A great experience differentiates you in a way that delivers authenticity.

2. Actions speak louder than words: the experiences people have with you count exponentially more than anything else you do. The best logo in the world or the best marketing campaign will be for naught if the experience people share with you isn’t heartfelt.

3. It is the ultimate in “personalization.” People remember their own personal experiences more than any advertisement.

4. It is immediate. No multiple impressions necessary. An experience will convert a prospect into more than a customer: an advocate for your product or service with stories to share.

5. It’s lasting.


PeanutDrop_Closed.jpg  PeanutDrop.jpg

Mars was looking for a compelling way to kick off the Year of Peanut campaign.
What better way to celebrate it than by featuring “Yellow” as the focal point of the New Year’s Eve countdown



Is your brand experience capturing the hearts and minds of your customers? Call us today for a complimentary assessment.


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